People queued through the night to be first to get their hands on the Nokia 5800 - the brand's first touch screen phone which is set to rival Apple's iPhone.
The phone, which has built-in surround sound speakers, went on sale at flagship stores in London's Regent Street and Heathrow Terminal Five.
Britain's Got Talent winner George Sampson entertained people who were so keen to be the first in the UK to use the phone that some queued through the night in Regent Street.
George, 15, danced a specially choreographed routine on a floor which lit up as he stepped across it, echoing the 5800's touch screen technology.
The first 100 people to buy the new "big sound" phone also received tickets for the Benicassim music festival in Spain.
A Nokia spokeswoman said the phone was aimed at technology savvy music lovers aged 16 to 30.
The Nokia 5800, which has a recommended retail price of £249, goes on sale nationwide on January 30.
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